Today, Monday, September 25, 2017

Hiring a Professional Writer for Web Content




As most savvy site owners already know, there’s a lot of good reasons to add fresh content to your site on a regular basis. Here are a few:

 

1.      Keeps your audience coming back to your site

2.      Builds trust and credibility with your readers

3.      Helps entice other websites to link to your site, providing free traffic

4.      Helps improve your search engine rank

5.      Revenue generator – add Google Adsense code and share in ad revenue

 

With all these benefits, it’s no wonder why so many online businesses are adding more and more content to their sites. The demand for content has truly exploded as businesses begin to understand that, over time, content can dramatically reduce their marketing spend, and dramatically increase their bottom line.

 

So where do you go to find good content for your site? There are 3 basic options:

 

1.      Do it yourself

2.      Hire a freelance writer

3.      Hire a professional copywriting firm

 

Sometimes, if you want to do something right, you’ve just gotta do it yourself. When it comes to content for your site, there is a grain of truth in this statement. You know your business best, and it can be hard to get someone to care about making every word perfect quite as much as you would.

 

However, as with anything else, time is money. You have a site to run and you’re not a professional writer. As you already know from running a business, sometimes, it simply makes more sense to outsource and let a pro do it. Often times, you actually send up saving money over doing it yourself in the long run.

 

So now the question is, do you hire a freelance writer, or a larger writing firm to write your copy?

 

This will depend on what you need and what your budget is. Freelance sites such as elance (www.elance.com) allow you to post your project, and get bids from several writers. This can get you a cheap rate, but the downside is that you may not always get the quality you were looking for, and it does take time to manage the bidding process. They are definitely worth checking out however.

 

The other option is to use a larger scale professional copywriting service or an seo content firm such as Interact Media. These firms will remove the bidding process and simply charge a flat rate for each page of content they write. Sometimes these services can offer other services and benefits that freelancers can’t offer. These include a stronger quality and money-back guarantee, as well as added search engine optimization services such as keyword research and title development, landing page design, and website integration.

 

In the end, you’ll need to check out all your various options and decide which one makes the most send for your particular situation.




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